Companies are tapping into their eco-equity in a big way. They’re promoting sustainable products, greening corporate headquarters, hosting enviro events – in a nutshell, they’re conducting eco relations to show the public they’re serious about the environment.
Sometimes it works. Sometimes it doesn’t.
Eco Relations is an independent and creative platform to discuss the latest good ( and not-so-good) trends in green branding, public relations and social marketing. We promise to share green goodies and highlight who we think is getting it right while discussing where some firms fall short.
In the end, we hope our discussions raise awareness about stellar leaders who crave the same thing we do: A greener footprint.
